In Russia, a famous dish, cелёдка под шубой, translates to "herring with a fur coat."
Herring with a fur coat is a multilayered savory cake with beets, mayonnaise, herring, carrots and other vegetables.
I worked on a project with a Seattle school to make a cookbook with recipes from immigrant students' native countries.
The herrings were some of my favorite illustrations. I hope to sell the book on Esty at some point.
Before I sell things, I first have to figure out some rules of engagement in relation to marketing. When I first graduated college I thought marketing sounded interesting, and that marketing was merely a means to put people in touch with goods that improved their lives. After applying for marketing jobs, I was confronted with a starker, more vapid reality. I don't think trickery, well coiffed sales girls and promoting impulse buys are good ways to make money. Sometimes it feels like there is so much bad marketing, that it turns people off to good products. I definitely feel that way when I am at the store. I can't even buy toothpaste without being confronted by 20 + options. They end up all seeming the same, even if they aren't.
Part of my favorite page: